A/B testing, experimentation, feature flags, analytics aren't merely just tools. Statsig is a group of people who are passionately believe in the scientific method. The world of statsig is a library of vibrant and playful isometric illustrations and icons to immerse you into a world where every decision is driven by data to build better products.

These were a part of Statsig's legacy brand identity system, used throughout marketing and product.

Role / Illustrator
Design Director / GeunBae Lee