Statsig was on a mission to help teams use data to build better products through advanced testing and analytics. The company quickly expanded beyond a point solution into the "platform for product growth." A refresh was needed to carry that shift.

Shortly after this rebrand, Statsig entered a period of rapid growth—reaching a $1.1B valuation and later being acquired by OpenAI. While the brand work was only one part of a much larger effort, it provided clarity and cohesion during a critical phase of scale.