Statsig was on a mission to help teams use data to build better products through advanced testing and analytics. The company quickly expanded beyond a point solution into the "platform for product growth." A refresh was needed to carry that shift.
Shortly after this rebrand, Statsig entered a period of rapid growth—reaching a $1.1B valuation and later being acquired by OpenAI. While the brand work was only one part of a much larger effort, it provided clarity and cohesion during a critical phase of scale.
Role / Lead Designer
Credits / Jessie Ong
Pranav Jakhar
The evolved brand sharpened Statsig’s persona, clarified product offerings, and signaled enterprise readiness. The system was designed for easy adoption, enabling designers and non-designers alike to work quickly. It offered clear cohesion and components that supported a range of tones.
The old logo was beloved, so we kept the fundamentals but redrew it to be more intentional and scalable. The stats line boldly cuts through to create an S. The trajectory of the line became a structural cue for the broader system.
The idea of the “whiteboard” became an anchoring building block of the system—connecting experimentation (Statsig’s bread and butter), iteration, and company culture. Typography and colors spoke to a developer and enterprise audience.
Elevating the UI was a core part of the refresh. To increase product clarity, the brand needed to feel cohesive across marketing and in-product experiences. The UI library distilled a complex console into marketing-ready visuals that communicated key business messaging across product verticals.
