Sigsum is Statsig's annual conference bringing together product leaders, engineers, and data practitioners to discuss experimentation, growth, and data-driven decision-making. The 2025 summit featured a full day of fireside chats, panels, and interviews with over 500 attendees.
The conference design was an extension of the Statsig brand evolution, translating abstract product concepts into a physical experience.
Role / In-house Lead Designer
Design Director / Minhye Kim
Statsig Team / Jessie Ong,
Pranav Jakhar
Design and Production Partners / Campfire Collective, Pair Design
Anchored in the theme "Blueprints to Smarter Growth," the visual system explores the moment when planning turns into execution.
Three core conference topics shaped the system: Experimentation, Growth, and AI. Each was represented by a simple geometric form—square, circle, and triangle—and paired with our core colors: red, green, and blue. The system paired flat, 2D "blueprint" forms with dimensional 3D counterparts—a metaphor for moving from concept to reality. This created a library of static and motion assets that could mix and match across surfaces.
Beyond the main program, the system extended into an influencer program, a fun photo-op with Magis chairs. and a boba cart with our conference logo sprinkled in matcha.
