The world’s leading wireless technology innovator. As the company was expanding into new industries like AI and health care, a new brand strategy and a refreshed identity was needed to engage new audiences. In the new system, Qualcomm is the power from within, always in context of its applications.

The redesign for the masterbrand includes a new wordmark, “processor chip” icons, an updated color palette and photography direction, a custom typeface, redrawn iconography, and modular layout guides. We also redesigned the wordmark, icon, and design system for Qualcomm Snapdragon, the mobile division of Qualcomm’s processors.